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Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.

 

New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights

We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology.

New function number three: advanced traffic information

There has never been such an opportunity: Audi and Ducati welcomed international media to Sardinia for a double debut. For the first time, journalists were able to ride the new DesertX motorcycle and to drive the RS Q e-tron for the Dakar Rally. The designers of both brands have created an unmistakable, joint look for the motorcycle and the car. Expert instructions from Audi drivers Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, Carlos Sainz/Lucas Cruz and Ducati rider Danilo Petrucci rounded off the formative experience.

 

Audi Sport customer racing is concentrating its efforts on two teams in the sporting competition for the sixth overall victory at the Nürburgring 24 Hours. Audi Sport Team Car Collection and Audi Sport Team Phoenix will each field an Audi R8 LMS on behalf of the brand from May 25 to 29. In addition, private GT3 race cars strengthen the line-up.

Faulty car windows often go in the recycling bin when the cracked part cannot be fixed. A closed material circuit does not yet exist for damaged car glass. This is where Audi and its partner companies Reiling Glas Recycling, Saint-Gobain Glass, and Saint-Gobain Sekurit are now doing pioneering work as part of a joint pilot project. The partner companies want to turn the damaged auto glass into recyclable material for model production and have drawn up a multi-stage process for that purpose: using an innovative recycling process, the car windows are first broken into small pieces. Then all the non-glass impurities like glue residue are eliminated. The resulting glass granulate is melted down and turned into new plate glass. That plate glass is then turned into a new car window. If this pilot is successful, the windows that are produced this way will be used in models in the Audi Q4 e-tron series in the future.

 
 
Article source: www.audi-mediacenter.com

The Audi e-tron GT quattro is a big winner at this year’s World Car Awards, which have been presented for the 18th time in New York. Nominated in the categories World Electric Vehicle of the Year, World Performance Car, and World Car Design of the Year, the e-tron GT quattro took home the title of World Performance Car at the world’s biggest and most prestigious new car awards ceremony, dubbed the “Oscars of the automotive world.” More than 100 auto journalists from around the world thoroughly tested the cars that qualified and then voted on them for the 2022 honors.

 

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